Lusaka Legends Golf Tournament The Golf Legends Tour Zambia 2023 brought world-renowned golf icons to Bonanza Golf Course, creating a vibrant celebration of sport and tourism excellence. From November 13 to 19, the tour attracted enthusiastic crowds, local golfers, international legends, and key industry stakeholders who all contributed to a memorable week of world-class golfing experiences. Throughout the event, global golf legends participated in competitive play, interactive engagements, and skill-sharing moments with local professionals and amateurs. Fans were treated to top-tier performances, photo opportunities, and the dynamic atmosphere of Bonanza Resort, which provided an exceptional setting for the tournament. The Ministry of Youth, Sport and Arts, the Ministry of Tourism, the Tourism Agency of Zambia, the Golf Union of Zambia (ZGU), Bonanza Resort, and Brand-Line Africa Ltd all played active roles during the tour—supporting athlete coordination, hospitality, media visibility, and the overall execution of the event. Government representatives highlighted the tour’s importance in strengthening sports development, empowering youth, and boosting Zambia’s sports tourism footprint. Corporate partners also contributed to the success of the event, helping elevate Zambia’s standing as a destination capable of hosting international sporting showcases. Brand-Line Africa, as the event promoters, worked seamlessly with both local and international stakeholders to ensure a professionally delivered, high-impact experience for athletes, spectators, and partners. Previous PostNext Post Schedule Your Appointment Today Have an event coming up? Get in touch with us for expert event management—we’ll plan, coordinate, and execute your event seamlessly. Click Here
The President’s Charity Golf Tournament
The President’s Charity Golf Tournament Lusaka — The President’s Charity Golf Tournament took place on 5th November 2023 at the State House Golf Course, successfully bringing together corporate partners, golfers, and community leaders for a noble cause. The annual tournament aimed to mobilize resources to assist minority groups in society, including women, youth, and children—segments often most vulnerable to poverty and social disparities, despite the important roles they play within their communities. While government initiatives such as the Social Cash Transfer and Food Security Packs provide essential support, the tournament demonstrated how private-sector collaboration can complement these efforts, helping to distribute resources more effectively and promote equitable development. All funds raised during the event were directed to selected charities and development initiatives chosen by President Hakainde Hichilema, reflecting his ongoing commitment to empowering all Zambians. The President has consistently emphasized the goal of improving livelihoods and creating a united, prosperous, and equitable nation. The tournament also supported the growth of golf in Zambia, particularly benefiting the junior Golf team, with participants drawn from sponsoring partners. This year’s edition featured 40 teams, each comprising four players, and offered an environment for friendly competition, networking, and collaboration. Organizers praised the strong participation from the business community and corporate institutions, underlining the importance of collective effort in advancing national development. The President’s Charity Golf Tournament successfully combined sport, philanthropy, and private-sector engagement, setting a positive precedent for future editions. https://brandline.co.zm/wp-content/uploads/2025/12/BLACHARITYGOLF_2023_HD-online-video-cutter.com_.mp4 Previous PostNext Post
Sports for Sobriety
Copper Rose hosts Sports for Sobriety On Saturday, September 26, 2024, Copper Rose Zambia successfully held its “Sports for Sobriety” fundraising Sports Day at Sunset Stadium. The event aimed to raise awareness and support for sobriety initiatives, while also addressing mental health issues affecting Zambian youth. The Sports Day featured football and netball matches, mental health talks led by local experts such as Daniel Mbazimba of Sanity House and representatives from the Drug Enforcement Commission, alongside entertainment from DJ Hussein. Attendees received guidance on managing trauma, stress, and peer pressure, along with access to mental health resources and referrals to appropriate care centres. Brand-Line Africa provided professional event management services, including communication, venue and seating setup, guest list management, and branding, ensuring the day ran smoothly. Beyond the Sports Day, Copper Rose Zambia reinforced its commitment to youth support through partnerships with organizations like Great North Road Academy, SHARPZ, and local rehabilitation centres, aiming to connect young people to safe, rehabilitative spaces. Funds raised from the event were directed to the rehabilitation centres and mental health organizations involved, supporting ongoing programs for sobriety and mental wellness in Zambia. Previous PostNext Post
Zambia National Youth Indaba
The Zambia National Youth Indaba Scores of youths from across the country on 15th March 2024 gathered at Mulungushi International Conference Centre in Lusaka to take part in the 2024 National Youth Indaba. The National Youth Indaba, a platform created to enable youths to interact with policy makers and implementors as well as to harness the views of the youth, attracted more than 2,500 who were addressed by H.E President Hakainde Hichilema. During the event, the youth were given a platform among other activities to interact in a question-and-answer session with Republican President Hakainde Hichilema and his delegation. President Hichilema highlighted Government’s commitment towards addressing matters concerning the welfare of the youth including entrepreneurship, employment, education, health and empowerment schemes. The President also used the opportunity to challenge the youth to be innovative, creative and productive. Mr. Hichilema advised the youths not to waste time on non-productive activities adding that one can only build their future while in their prime time. Meanwhile, Minister of Youth, Sport and Arts Hon. Elvis Nkandu, acknowledged the Republican President’s passion and commitment towards ensuring that the youth are at the centre of national development by creating time for them at platforms such as the National Youth Indaba. Mr. Nkandu said his Ministry has made great strides in actualising submissions which were made at previous Youth Indaba’s, such as the formation of the National Youth Policy. The 2024 National Youth Indaba was hosted under the theme: Zambia@60 #BetheChange Facebook Linkedin Previous PostNext Post Schedule Your Appointment Today Have an event coming up? Get in touch with us for expert event management—we’ll plan, coordinate, and execute your event seamlessly. Click Here
UNESCO Building Strong Foundations Campaign
Brand-Line Africa Builds Strong Foundations with UNESCO Brand-Line Africa partnered with UNESCO in the building strong foundations initiative, signaling the importance of helping every child build foundations early on for a healthier, safer and more informed transition into adolosence and adulthood. Brand-Line Africa proudly hosted an event in partnership with UNESCO and UNICEF. Under the banner of building strong foundations, UNESCO and UNICEF co-published four technical briefs that provide evidence based guidance to help children in primary school thrive through foundational education for health and well – being. This initiative, launched in 2024, has set in motion a lasting impact on future generations in Zambia. By nurturung educated children, it aims to strengthen the country’s future and improve the livelihoods of Zambians nationwide. Brand-Line Africa was proud to contribute to this initiative, supporting UNESCO in advancing their vision and help create lasting, meaningful change in the lives of children and teens all over the nation of Zambia. Previous PostNext Post Schedule Your Appointment Today Have an event coming up? Get in touch with us for expert event management—we’ll plan, coordinate, and execute your event seamlessly. Click Here
FC Barca Legends Tournament
FC Barca Legends Tournament Event Fans were treated to an unforgettable display of skill and nostalgia as the Barcelona Legends faced the Zambia Football Legends, featuring players who famously won the 2012 Africa Cup of Nations, in a thrilling friendly match at Heroes Stadium in Lusaka, Zambia. The event, that took place in 2023, was expertly managed by Brand-Line Africa, in collaboration with King of Africa Sport and the Ministry of Sports and Arts. Supporters from across the country gathered to witness legendary players showcase their talent, celebrating Zambia’s proud football legacy. The match offered more than just exciting gameplay—it was a celebration of sportsmanship, national pride, and football history. Attendees praised the seamless organization and attention to detail that made the event memorable for everyone present. With Brand-Line Africa at the helm, the event demonstrated how professional event management can elevate sports experiences, leaving fans eager for more world-class matches in Zambia. Facebook Linkedin Next Post
